Phoul-Mouthing the Phoul-Mouthers Who Phoul-Mouth Etc

I'm very much looking forward to a balanced, impartial, rational presentation of my balanced, impartial and rational - and very much personal - views on behavioural targeting or interest-based advertising at the SCL Information Governance Conference on 12 May.

In the meantime, I would only observe that this site is a nice illustration of the implications I discussed a few months back, of trying to build a brand that is perceived as an institution, rather than trying to build one that is perceived as a facilitator.