While amusing, the political poster saga must be very poor value for money - not a great message for anyone interested in fiscal responsibility.
Each expensive billboard is ripped off and subverted online in front of more eyeballs than will see the original, for free, within seconds, by people with entrenched voting positions. So both 'sides' must see 'their' billboard as tired and out of date, swinging voters would remain unconvinced and the 3 million who've not registered to vote must instantly be reminded why.
"A Conservative spokesman said that their alternative version of the poster would be going up on the same 11 digital poster sites being used by Labour - 10 in London and one in Manchester."
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