Localisation

I've often berated the European Commission's vain attempts to catalyse cross-border markets using Directives. The law follows commerce. And recent sociolinguistic research has shown that the way language evolves locally has not been altered by, say, the global distribution of Hollywood films, immigration or mass-market travel. So it was interesting to see Schumpeter put "the case against globaloney" based on World 3.0, the new book by Pankaj Ghemawat that demonstrates how thin the evidence is that globalisation has really taken hold - a must-read for Eurocrats.

Image from Translation-corner.

Of Canaries and Turkeys

What drink would be "Wild Canary"?

I'm on holiday, which means being asked to explain whether there are canaries in the Canary Islands, or turkeys in Turkey. I'm giving you the benefit of my research, should you have similar need of it.

"Canary", as in the Islands, is derived from the Latin for 'dog' (canus, cani) on account of dogs (or sea lions, which apparently look like dogs to sailors) once found on the islands; while the English word for the country "Turkey" is derived from medieval Latin "Turchia", though "Turk" is also at the core of many other languages' reference to that area.

There are wild canaries in the Canaries (though not that I've seen), but the bird was named after the islands, not the other way around. It's a similar story with the turkey, though it was misnamed when mistaken for guineafowl, who were once called 'turkey fowl', being from Turkey, but get away scot-free every Thanksgiving.

Scot-free comes from the Old English for "exempt from royal tax" [that's enough etymology. Ed].

ID Theft Insurance: Bonfire Of The Gullible

I guess it started out as a reasonable idea - provide card customers with comfort that someone else will help if your credit card is stolen and your card issuer let's you down.

But your card issuer isn't allowed to let you down, unless you do that yourself through fraud or negligence - in which case why would an insurer help? Slow as they are, it's very much in the legal and financial interests of card issuers to invest in anti-fraud protection. And they're usually 'first-on-the-scene' in a card fraud scenario, as you'll be aware if you've ever been called to confirm you weren't standing at a point of sale in both Brazil and Bulgaria in the past few hours.

If you're an ID theft policyholder and you don't agree, are you are among the 0.5% who've actually made a claim?

Cue the FSA probe into CPP, purveyor of fine ID theft protection at £80 a year. The investigation was prompted by Which? who have campaigned against this rort for some time. A glance at the fund managers who backed the IPO tells you all you need to know. Those people have no right to complain. Either they knew the drill or they were gullible enough to think this product had a real future.

As for the attitude of the card issuers: the FT cites at least one analyst's view that:

"You could argue that half the companies on the high street shouldn't exist because the things they sell are vulgar, tasteless or tacky... Which may be true, but it's irrelevant. The point is, there's demand there."

Demand or gullibility?

Gordo's International Mind F₪€k

Gordo Sets Record

Hot on the heels of February's findings that the IMF has been affected by a bad case of 'groupthink' and 'intellectual capture' we have the astounding 'revelation' that Gordo's lining up for a crack at the leadership role.

Now this particular chestnut has been churning through the rumour mills for sometime - here's some coverage from May 2010, for instance. And here's some from 2009. Presumably, that's Gordo's PR machine testing the waters of political opinion - typical New Labour mind-f₪€kery.

Which makes it all the more important that every time this idea rears its ugly head, we give it the hammering it deserves.

This week, the Prime Minister flatly promised that he'd block such a move, and offered some pointers toward more likely winners at the Pontefract races.

Seriously, folks, don't let Gordon anywhere near the international cash register. He'll blow the lot next time.

It's All About Sociolinguistics, Innit?

Hat-tip to The Week for reprinting the fascinating article by Helen Rumbelow, on how English is being transformed by multi-cultural Britain, rather than American sportscasters.

Jonnie Robinson, curator of sociolinguistics at the British Library, explains that about 80% of English speakers have English as their second language. This provides plenty of opportunities for "word-sex" between English and other languages - mainly in London where over 200 languages are spoken. This intercourse produces new stress patterns (emphasis) on syllables, "question tags" that turn sentences into questions, as well as brand new words like "peng". Ironically, the reason that English spoken elsewhere in the world tends to jar with Londoners' sensibilities is because it's relatively antiquated, not somehow bastardised.

This would seem to present a grave challenge to any business hoping to "chat" authentically and consistently in the globally accessible social media world (which also has its own slang). In fact, global - even regional - consistency would seem a lost cause. And the roll-out of the various location features on the major social media platforms is a precursor to locally targeted "chat", and products. Innit?

Image from UMS English Department blog.