EU Acts To Cut Fees For Cross-Border Payments In Non-Eurozone Member States

The pesky EU is at it again, this time trying to level the playing field for EU consumers and businesses by putting an end to the high cost of cross-border payments in currencies of Member States outside the Eurozone. Only Sweden took up the option to align the fees charged for those cross-border payments in Swedish krona with fees for krona payments within Sweden. Other non-Euro area countries, like the UK, did not oblige their banks to invest in the systems to do this. So, the European Commission is proposing a regulation to force banks in those Member States to cut their fees.

I've experienced the problems personally, as would anyone doing business across borders, travelling for business or pleasure, or shopping internationally online.

Business payments

Expecting the worst from Brexit (but hoping the whole fiasco will end with the UK remaining in the EU), I've added an Irish side to my business. That means getting paid in Euros and changing into GBP (if the funds are needed in the UK at all). To receive international payments to my GBP business bank account, my bank says I need an extra current account on its commercial banking platform (which I won't be able to see through the online access to my normal business current account). For that extra account, I'll have to pay £20 a month, plus their charge for converting each payment, plus their margin on the foreign exchange rate.

Compare that to £0 for receiving a UK payment in GBP to my existing, fee-free UK current account!

A study by Deloitte revealed other examples that punish small and medium sized businesses, as well as consumers.  It costs €24 to send €500 from Bulgaria to Finland, for instance, but sending €500 from Finland to France is like any normal payment within Finland or France - which is what the Commission wants to see in the non-Euro area.

Travelling or shopping

On a more personal level, you'll also be familiar with the tedious additional "choice" that everyone is forced to make when the currency of their payment card is different to the local currency. It's not so intrusive online, but a real pain for both you and the person serving you in a crowded shop, bar or restaurant. You have to be asked, or indicate on the card terminal whether you want (a) the "dynamic currency conversion" option, to pay in the currency of your card (at an unspecified rate that may include both margin for the local bank service provider and 'spread' for the retailer); or (b) to pay in the local currency, taking the risk that the conversion rate via the card scheme and your own bank's foreign transaction charge (if any) that you eventually see on your card statement will mean you're at least no worse off than whatever the local conversion rate was.

In this case, the Commission is proposing a short term cap on conversion costs, then a new model that shows you the actual cost of those options before you choose one.

After all, it's just data, folks! 

Cost Savings

The Commission found that extending the new rule from Euro transactions in the Eurozone to non-Eurozone Member States will save the affected customers €900m a year. That's because (a) the banks already have access to the modern system required, (b) at least 60% of cross-border transactions in the non-Eurozone Member States occur in Euros and (c) the cost of domestic transactions in those states is already low and couldn't be raised to subsidise the savings on the cross-border Euro transactions under competition rules.

It's worth noting that Eurozone banks did not raise fees when the first controls were imposed on cross-border payments in Euros - and in fact charges steadily decreased. Nor did Swedish service providers suffer when Sweden opted to extend the scheme to the krona.

Personally, I'm going to ignore the bank for my Euro payments until it gets its house in order - which might be never anyway. Even if the Euro/GBP conversion charge drops to zero, I'm sure it will still oblige me to take the commercial account on the more expensive platform and pay £20 a month for the privilege. It will argue that the move to a new current account does not relate to any single payment transaction or conversion, even though that's the only purpose I'd be taking the extra account.

No, what I'm going to do instead is open an account with one of the new foreign currency providers, so that a law firm can pay the provider in Euros, and the provider will pay me in GBP for a small, flat fee. 

FinTech wins again!

Ah, but Brexit...

Of course, all bets are off if the UK leaves the EU and decides to diverge from the EU trade rules relating to financial services.

In that case, banks - like telecoms companies who hate the EU's limit on roaming charges - will heave a sigh of relief.

Big business doesn't refer to the UK as "Treasure Island" for nothing!

There's No Single Market For Consumer Finance: What Next?

Perhaps it's not what the European Commission intended, but its green paper on retail financial services is a great explanation of why there is so little cross-border activity in consumer finance: 3% for payment cards, current accounts and mortgages; 5% for loans (less than 1% between Eurozone countries!) and only 3% of gross insurance premiums. For a very long list of reasons, it's just not practicable for most retail financial services providers to operate across EU borders, as the EC has known since at least 2007. Could it be time, therefore, to scale back EU requirements for firms that only focus on their national market, so consumers have a clear choice between national and genuinely cross-border suppliers and products?

The Commission concedes that its vast, confetti-like attempt to harmonise EU financial regulation  has proved futile in catalysing a single retail finance market, yet it continues to ask what more can be done.

One issue in particular that the Commission is huffing and puffing about is 'geo-blocking', the use of technology to identify and block or re-direct consumers based in certain countries.

But the Commission's own findings are that few players have the resources to focus on cross-border markets. Suppliers who do target multiple countries typically use separate local operating entities to deal with all the problems listed in the green paper, so they don't even properly qualify as 'cross'-border. At any rate, how can you force a Spanish motor insurer to sell policies to Germans if it simply can't afford to administer claims in Germany? How would that be in the policyholders' interests? Even assuming the focus solely on Spanish customers is the supplier's own choice, rather than due to some legal restriction, wouldn't requiring the firm to deal with Germans or Swedish consumers put it at risk of going bust, leaving the whole market to a few big players who can afford to serve customers everywhere?

In its response to the green paper, the UK's Financial Conduct Authority quite rightly urges caution on the economic impact of more (futile) regulation, as well as careful analysis of consumer needs and behaviour before churning it out. The FCA points out that existing regulation must be allowed to 'bed-in' before assessing its real impact; and the Commission needs to consider that EU consumers are not some amorphous clump of flesh waiting eagerly for Greek insurance policies homogeneous, but diverse in their needs and behaviours - so a 'one-size-fits-all' approach won't be universally acceptable and risks crushing local financial services that are working well.

The FCA hints at the idea of a range of EU-approved products that might be provided by any EEA firm to any EEA consumer in a standard way, though this still begs the question whether the providers are able to manage this operationally. 

I guess it's possible that those able to target cross-border markets would benefit from some kind of voluntary EU-cross-border safe harbour scheme that enables them to adopt the same approach to marketing, contracts, customer service, complaints handling and enforcement and so on throughout their target market(s). It could even be very a attractive product in some national markets that are currently under-served or where consumers are being fleeced.

But that's more or less what the current regime allows, yet few firms are bothering to do it: the whole point is that we know it is futile to impose a cross-border scheme on firms and consumers who just want to focus on their own national, regional or local market.

Which begs the question: rather than add more regulation, why not allow member states to scale back EU requirements for firms that wish to remain nationally focused? This would allow further differentiation between national and cross-border suppliers and products, presenting consumers with a clearer choice to make.

Is There Really A Single EU Market?

Some sobering figures from the European Commission for single market fantasists enthusiasts (as if Greece wasn't sobering enough).

EU cross-border services account for 4% of all online services, as opposed to national services within the US (57%) and in each of the EU member states (39%). 

15% of EU consumers bought online from other member states, compared to 44% who bought online nationally, with online content seeing double-digit growth.

Only 7% of SMEs sell online across EU borders - and it costs an average of €9,000 to adapt their processes to local law in order to do so. 

The cost/price of delivery is (obviously) cited as a major problem, as well as differing VAT arrangements. But suggested solutions seem to ignore these and other key barriers to cross-border retail that have been cited in previous market studies, such as lack of marketing strategy, preference for national brands, language barriers and local employment law challenges. Presumably, that's because the Commission can do little to address such fundamental practicalities. Instead, they want to focus on:

• stronger data protection rules;
• broadband/4G roll-out;
• use of 'Big Data' analytics; and
• better digital skills amongst citizens and e-government by default.

The sense of futility that permeates such reports by Eurocrats only emphasises the fact that the law follows commerce; it doesn't catalyse markets.  

Yet, ironically, in areas where commercial and consumer pressure to enable cross-border activity is emerging, such as crowdfunding and crypto-technology, we find European institutions taking an unduly restrictive approach.

When will they simply get out of the way?