Big Media: Inside The Propaganda Machine

You know something's hokey when the Financial Times, a leading paywall operator, devotes a whole page to the war on content sharing 'online piracy battle' just days after the big set back for SOPA/PIPA. Here's the lead article, snuggled between two stories from the 'front line' ("Parameters shift in online piracy battle" and "Upload websites bar file sharing"):

"Digital revenues set to offset CD fall"

It's then you realise you're inside the propaganda machine for the Big Media faithful:

"Keep sluggin' it out, people! 

Less content sharin' means more money for us!"

Think about that.

Because these are the same institutions who were leeching public money out of New Labour in 2009 for help with copyright enforcement, with tales of 'losing £1bn in music sales in the next 5 years'. Whereas only 3 years later, the FT reports they have this to say:

[Rob Wells, of Universal Music] "Some of those big global subscription players are only playing on a small playing field... As they mature, they are more likely to be bundled with internet service provider or operator subscriptions which is where we start to see real anti-trust investigations scale. The future is looking extremely bright."

"We are going from headwind to tailwind," said Edgar Berger, chief executive at Sony Music International. "There is no question the music industry is going to be in great shape shortly, it will become a growing business again. The internet is a blessing for the music industry."

Big Media is not in the business of solving consumer problems. It's a cabal of institutions out to solve their own problem of how to return to rampant profitability at the captive consumer's expense. And they won't give up trying to stop you sharing content 'til your MP3 player looks like this:

War On Your Internet Use Rages On

"Get back on the sofa!"

President Obama may have thrown his weight against the latest attempts by the traditional media to outlaw individual people sharing content - the "Stop Online Piracy Act" and "Protect IP Act" (beware moral panic). But history tells us the war ain't over yet. 

As Clay Shirky eloquently explains below, the latest so-called anti-'piracy' bills in the US are Big Media's attempt at a nuclear strike on content sharing after last year's bills misfired and a previous surgical strike missed the target (the Digital Millennium Copyright Act). In short, Big Media won't give up until our computers are as interactive as an analogue TV - "Get back on the sofa!"

We need to care about such US legislation, because it targets US internet services and features that make the internet useful for individual people all over the planet. But this is not just a US problem. In the UK, for instance, we are blessed with our very own Digital Economy Act [crowd cheers]. 

The war on content sharing comes down to two things: political donations and votes. Currently, it's billed as a struggle between internet companies and entertainment businesses. But that analysis ignores the giant individual in the room: a few carefully directed £/$'s and a vote from each of us should ensure that our politicians work hard to protect our right to share. 

 Image from Geek.com.