Gone Phishing

Interesting report from All Spammed Up that the 'Avalanche' gang, based in Eastern Europe, was allegedly responsible for 75% of phishing in the second half of 2009.

The alleged 'Avalanche' modus operandi is to create forgeries of genuine, major web sites then send emails inviting customers to log-in. They're alleged to have cast their net about 84,000 times in the period, however, the 'uptime' of the bogus sites apparently declined.

Maybe they got bored. Or rich.

Meanwhile, the uptime for the other 28,000 alleged phishing expeditions increased, possibly reflecting the ever-expanding range of phishing methodologies.

The moral of the story? Don't bite: never log-in to a site that you didn't locate for yourself, and take care to read the full web address of the site you're about to log into.

Oh, and look out for "tabnabbing", whereby the phishermen re-direct one of your open browser tabs to a fake site - more a fish trap than your traditional bait-and-hook or net approach.

Image from Blog Inmobiliario de Bolsa Profesional Inmobiliaria

The Open Internet Exchange

According to the FT:

"The new marketplace, called the Open Internet Exchange uses anonymous information about internet users’ browsing activity to serve up more relevant adverts.The system tracks recent sites visited by the user and any keywords they have entered to search engines to identify their interests, but replaces their identifying details with a random number that cannot be traced back.“We cannot know who you are or where you’ve been,” said Kent Ertugrul, chief executive.

The supplier of the technology, Phorm, says that consumers are given an opportunity to opt-out of having their browsing activity (anonymously) tracked.

The service is being promoted by participating ISPs - currently BT and Carphone Warehouse at Webwise.com: as their "response to consumers’ growing concerns and frustrations with the Internet. Webwise can help protect you from fraudulent “phishing” websites that may put your financial and personal data at risk. It also helps reduce the number of irrelevant, untargeted ads you see."

That site it is offering people the opportunity to opt-in as well as opt-out.

Question is will it be defaulted to "opt-in" when users sign up or next fire-up their internet connection?

And what will this mean in terms of advertising revenue?

"...analysts at Investec estimated that BT and Carphone Warehouse could see revenue benefits of £85m and £65m respectively.

The high margin nature of online advertising revenues meant this could benefit their 2010 earnings by about 1.3 per cent and 10 per cent respectively, Investec said."